UX Research
How AI Shapes the Buyer's Shortlist
This behavioral study explored how AI ranking and citations influence vendor consideration. The findings revealed that AI plays a significant role in shaping evaluation, with ranking position having a measurable impact on whether a vendor makes the buyer's shortlist.
Product Design & UX Research
Discover & Buy IBM Cloud Security Services
A content strategy and experience redesign project focused on simplifying security messaging, improving discoverability, and aligning the IBM Cloud Security ecosystem.
Product Design & UX Research
Closing the Gap Between Insight & Action
The IBM Cloud Security Hub homepage was reimagined to help users quickly understand their security posture and take action on critical risks. Through usability testing, we identified opportunities to simplify navigation and improve information hierarchy, resulting in a 10-point increase in usability as measured by UMUX Lite.